Diversified Freezers Become International Market New Direction Annual Sales Innovation High
In recent years, the product of freezer has gone through high - speed growth and entered the flat period. In the first quarter of 2014, the number of retail sales in the cold storage market reached 3.93 million, up 1.4 percent year on year, and retail sales reached $6.4 billion, down 3.2 percent year on year. The average price was $1,610, down 4.4 percent year on year. By 2017, the demand for refrigerators in each country has more than doubled with the average price of a single refrigerator at $2,000.
At present, the offline refrigerator market is mainly based on small freezers, mainly to meet consumers' storage requirements for meat products, which is a supplement to the small volume refrigerator's freezer. Among them, the volume segment of 90-110l was the mainstream volume segment, and the retail volume accounted for 46.9% of the small freezer, with a year-on-year growth of 0.9 percentage points. The proportion of 130-150l volume segment increased significantly, reaching 19.8%, up 2.3 percent year on year.
The variable temperature cabinet has the characteristics of flexible storage performance of frozen/refrigerated conversion, and also occupies a large market share in the refrigerator market. The retail volume accounts for 13.2%, up 1.5 percentage points year on year. The fluctuation of the volume segment below 170L was large, and the proportion of retail sales increased to 29.4%, up 24.6% year on year, and 9.3% year-on-year. The original main volume segment was 190-210l, and the proportion fell to 18.6%, which was down 2.8% year on year.
Different from the monomer refrigeration or refrigerator, the double temperature cabinet has two independent modules, and the large capacity of refrigerated and refrigerated compartments can meet the needs of consumers' preservation.
With the change of people's lifestyle in the city, the fridge has grown from a single use that replenishes the freezer's capacity and has developed a variety of needs to store tea, wine, drinks and fresh fruit. Sitting room ark products with its temperature control precision satisfy the special food storage conditions, the freezer products from kitchen to living space such as sitting room, bedroom, and further develop the ice bar, wine, etc. and more niche products.
Throughout 2017, the Chinese economy has a whole stable operation. With the improvement of production technology, consumer confidence and overall satisfaction are on the rise. Consumers' purchase intention is rising and the overall economic environment is stable, many foreign friends are more willing to come to China to buy air-condition.
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